How will the kitchen appliance market develop after the liberalize of the epidemic?
In December 2022, the three-year COVID-19 epidemic in China has reached a turning point. The epidemic has been gradually liberalized across the country, and the joint prevention and control mechanism of The State Council has also canceled nucleic acid testing and centralized quarantine for all personnel upon entry. This measure has brought light and hope for economic recovery.
For our kitchen electricity industry, what we need to consider is how the kitchen electricity market will develop after the liberalize of the epidemic, and what preparations should we make?
There is no doubt that the recovery of household appliance consumption is the general trend. Looking back at the past three years, the epidemic has made it difficult for us to travel and caused certain pressure on both life and work. With the liberalize of the epidemic, the kitchen electricity industry is expected to recover in 2023.
1.Traditional kitchen appliances offline sales are expected to recover
In the three years when the epidemic was controlled, the sales of traditional kitchen offline were severely damaged. After the epidemic was gradually lifted across the country, the offline sales would recover, and the decoration demand after the epidemic was released. Kitchen electric plate ushered in an obvious recovery and the overall stability.
2.Emerging kitchen appliances continue to be loved by the public
Small kitchen appliances are popular with the public for their high appearance level, multi-function, easy and simple cooking, such as air fryer, multi-function integrated pot and so on. This "small but beautiful" kitchen electricity occupies a certain market share.
With the changes in consumer lifestyles, future kitchenware and kitchen appliances still have a lot of room for development in terms of high -end, intelligence, and segmentation. Such as oven lamps, air fryer lamps, knob lights, pushbutton switches, control panels, etc. Plus the epidemic has been gradually liberalized across the country, all we can do is to do a good job of product quality, meet customer needs, and actively innovate new products!