According to the compass data of Aowei Cloud Network, in the first quarter of 2022, the average price of offline channels in the kitchen will rise across the board, among which the integrated stove has the largest increase; the offline channels, except for electric water storage water heaters, all show different rates of increase.

      In addition to the rise in raw materials we know, what other factors are related to this round of price hikes?

1.The overall industry average price of kitchen appliances has an upward trend

From January to March 2022, Midea, Haier, and Hisense have raised prices for related products; the average prices of Robam, Fotile, and Vantage have also increased year-on-year. As a best-selling brand in China, the increase in the average price will easily drive the price trend of the overall industry.

2.The continuous rise of raw materials

Stainless steel and aluminum, the main raw materials for kitchen appliances, have continued to rise since March this year, greatly increasing the cost of raw materials. As some businesses say, raw materials are the main reason for the price increase.

3.The impact of the macro environment

Under the epidemic, it is not difficult to find that it is no surprise that transportation costs have risen, and the increase in labor costs and transportation costs has exacerbated price increases. For example, some imported raw materials have also suffered from supply shortages due to the recent military conflict between Russia and Ukraine.

Although the price increase trend of the kitchen appliance industry in the first quarter of 2022 is very significant, it does not have much impact on the integrated stove category. What we need to consider is how to resolve the anxiety of price increases, so that consumers can buy kitchen appliances with confidence and boldness supplies.