How is the kitchen appliance industry in the future?
According to the total data pushed by Aowei Cloud (AVC), in 2020, the overall sales of various categories in the kitchen, including large kitchen appliances, small cooking appliances, and emerging kitchen appliances, have reached 290.3 billion yuan. The kitchen scene has become an important scene with the most categories, the largest volume and the fastest growth among the major home scenes.
This shows that despite the impact of the epidemic, the kitchen appliance industry can still break through the predicament.
In addition, Häfele UK surveyed 2009 homeowners across the UK and found that the need for flexibility is an important factor for homeowners when choosing a new kitchen, with 13% of respondents saying they Want to be able to change the mood of the kitchen, such as using lighting to create a different ambience when cooking, working, entertaining or relaxing.
This shows that today's kitchen is not just a place for cooking. Most people have very high expectations for the spatial structure of the kitchen, that is, the kitchen can be not only a kitchen, but also simple office, entertainment, exercise, etc. It shows that contemporary human beings pursue a comfortable and healthy living environment and high-quality life.
Combining these two data, it is not difficult to find that the prospect of the kitchen appliance industry is very good, which is reflected in the following aspects:
1. Range hoods, gas stoves, and disinfection cabinets are still the main components of the kitchen
Whether it is a new or old house, the necessary components in the kitchen include a range hood, a gas stove, and a disinfection cabinet. The sales of kitchen appliances are still dominated by two-piece sets of smoke stoves or three-piece sets of smoke stoves.
2. Kitchen appliances are expanded and extended to dishwashers, built-in micro-steamers, and water purifiers
Due to the gradual segmentation of consumer demand, kitchen appliances have been expanded and extended to dishwashers, built-in micro-steamers, and water purifiers. Top kitchen appliance brands such as Fotile, Boss, and Vantage took the lead in proposing the concept of set-up, providing one-stop sales and service, and bringing greater room for imagination to the overall kitchen appliance market.
3. Addition of microwave oven, electric oven and air fryer
The addition of microwave oven, electric oven and air fryer makes kitchen appliances more complete. It is not difficult to find that many short video apps at home and abroad are making videos on the theme of food, and most of the short videos on the theme of food are inseparable from microwave ovens, electric ovens, and air fryers.
4. The integrated stove technology is becoming more and more mature, and the growth space is broad
Integrated stove is a kind of kitchen appliance that integrates various functions such as range hood, gas stove, disinfection cabinet, storage cabinet, etc. As the technology becomes more mature, the penetration rate of integrated stove continues to increase, and it has become a hot spot in the current kitchen appliance market.
Where there is demand, there is a market. Whether it is large kitchen appliances, small cooking appliances, or emerging kitchen appliances, the future prospects cannot be ignored!